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Sunday, January 22, 2017

Experiments Instead of Plans.

I pointed out decades ago formal business plans kill new businesses. 

What do successful startups do instead? 

Rather than say they "experiment" with prospects I use the more common term "selling." 

Successful business start by selling. The best thing to do to start a new business is to sell something to someone. 

Selling is pay as you go market research, and it is much more accurate than a research interview. The question "would you buy this if we had it" and "will you give me a check for this now" are entirely different questions. 

For more see my little book on Amazon "Daring Mighty Things-- The Simplest Way to Start Your First (or Next) New Business." 

Triggered just now when I watched current conventional thinking about business startup: Google "osterwalder's business model canvas planning kills" there are several videos that make the same points.