Marketing tip, agree or disagree?

A famous sales trainer used to teach that the only difference between a good sales person and a con artist is that the good sales person delivers what is promised. They both use persuasion.

Someone on Twitter (if it was you, feel free to defend yourself with a comment here and a link to your URL) just suggested it's a good idea to tease with social media, save the "good stuff" for your site.

Yes, this is a powerful technique. But there is a problem. If your social media post is in the slightest misleading or if there is a problem with the connection, you may be creating a new connection on a poor foundation.

Trust is the most important ingredient in marketing. Don't loose trust with the first click.

That's how I see it, what do you think?

John Wren
Founder and President
Small Business Chamber of Commerce, Inc.
Working to strengthen the grassroots, join us!
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